In March 2021 I was listening to the Invisible Women audiobook by Caroline Criado Perez, when the idea for Equal Partners first took shape. I was really struck by the statistics in the book, how on average women did a much higher proportion of the household chores, and how inequality in the home may contribute to inequality at work. As I was using a sports activity tracking watch I wondered if household chores could be tracked and allocated using an app. Amongst my friends, tracking activity is quite popular, and I love a list. I also saw the benefit of reminding my son to put out the recycling.

Half of any profits generated by the App will be donated to charities that promote gender equality and campaign to end violence against women and girls.

I live on the coast in Kent, UK. I’m married with two children, and I’m sure my wife would say my equal partnering at home is a work in progress…